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Book Summary of Alliance Advantage: The Art of Creating Value Through Partnering
Alliance Advantage aims to help today`s managers and their companies be more successful in their efforts to create and guide thriving alliance strategies. Alliance Advantage provides both conceptual and practical tools for analyzing the design and performance of alliances. Here, for the first time, is a comprehensive guide that will help managers build new collaborations and improve existing ones. Each chapter examines a different aspect of an alliance, from selecting the right partners to minimizing conflicts to determining further commitments.
While globalization and cutting-edge new technologies can offer spectacular business opportunities, they also pose strategic and logistical obstacles, driving many firms -- even traditional rivals -- to turn to alliances for help. Yet for all their growing importance, alliances still receive the most attention at the time they are created, with very little analysis or evaluation dedicated to the ongoing relationship. With "Alliance Advantage", strategy experts and bestselling authors Yves Doz and Gary Hamel shift the focus away from deal making and turn to the frequently overlooked internal processes that play a crucial role in shaping outcomes.
A fundamentally new approach to the value created through alliances, "Alliance Advantage" challenges the assumption that the economics of an alliance are the same as those of a joint venture. By exploring the underlying reasons why companies enter alliances and the unique opportunities for creating value that these strategic unions provide, the authors help bridge the gap between expectations and outcome.
Illustrated with examples from Xerox, Boeing, Honda, and Corning, "Alliance Advantage" presents an enlightening new opportunity to study, understand, and increase the effectiveness of strategic alliances.ISBN
9780875846163
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Pages : 316
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