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"Kartik Kompella takes you on a journey in the world of branding with such a natural in-depth knowledge and understanding of unleashed forces of brands. This book is for you who are looking for hands-on inspiration when implementing your brand, in a richer and more effective way. By presenting such different perspectives on branding Kartik Kompella sets himself apart as the true champion of an holistic branding approach." ” Jonas Bergvall, Cocos
"Kartik provides valuable, thought-provoking, practical insight and guidelines for managing brands and brand processes effectively in an ever-increasingly complex brand world."” Dr. Billy Coop, owner Interlink Marketing , Cape Town, South Africa
"Kartik breaks down the key components of what makes branding such a powerful concept in modern society. His clear and concise observations reveal what`s been important to people all along and provide insights needed now for building the sustainable brands of the future." ” Ray Podder, GROW (growbrand.com)
"In an era when most are still being taught outdated principles and urged to be single minded in their brand pursuits, Kartik Kompella provides a new, comprehensive way to achieve richness and success in the brand building process."” Tom Asacker, author of "A Clear Eye for Branding: Straight Talk on Today`s Most Powerful Business Concept"
ISBN 9788130901947
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Pages : 150
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