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If you think business corporations are doomed to be lumbering, bloated and corrupt, think again. Based on an extraordinary three-year investigation, interviewing more than 350 key people at major companies around the world, Rosabeth Moss Kanter provides encouraging and astounding evidence that this assumption is completely outdated. The businesses that are keeping ahead of the curve, in terms of market changes and customer needs, are the businesses that are also progressive, socially responsible human communities.
Full of compelling and inspiring stories, SuperCorp captures the strengths of emerging twenty-first-century businesses and is a remarkable exploration of the management skills required to make them succeed. IBM, Banco Real, P&G, Cemex, Omron and other companies analyzed here move with the rapidity and creativity of much smaller enterprises. These companies are not perfect, but when values drive decisions and people are empowered, and when their company seeks innovation that helps the world, everything can come together.
ISBN 9781846682070
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Pages : 336
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