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  Brand New: How Entrepreneurs Earned Customers` Trust, from Wedgewood to Dell
 

Brand New: How Entrepreneurs Earned Customers` Trust, From Wedgewood To Dell

by Nancy F. Koehn

  Price : Rs 1900.00
  Your Price : Rs 1710.00
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  Book Summary of Brand New: How Entrepreneurs Earned Customers` Trust, from Wedgewood to Dell
Business historian Koehn introduces readers to six extraordinary leaders of brand creation--Josiah Wedgwood, Henry Heinz, Marshall Field, Este Lauder, Howard Schultz, and Michael Dell--whose lives reveal important lessons for today`s brand builders in both traditional and electronic worlds. 3 photo inserts.ISBN
9781578512218
 


Pages : 479
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