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Brand New: How Entrepreneurs Earned Customers` Trust, From Wedgewood To Dell
by Nancy F. Koehn
Price :
Rs
1900.00
Your Price :
Rs
1710.00
10
Book Summary of Brand New: How Entrepreneurs Earned Customers` Trust, from Wedgewood to Dell
Business historian Koehn introduces readers to six extraordinary leaders of brand creation--Josiah Wedgwood, Henry Heinz, Marshall Field, Este Lauder, Howard Schultz, and Michael Dell--whose lives reveal important lessons for today`s brand builders in both traditional and electronic worlds. 3 photo inserts.ISBN
9781578512218
Pages : 479
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