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	Managing In The Service Economy by James L. Heskett
	Price : Rs 1300.00
	Your Price : Rs 1170.00

Book Summary of Managing in the Service Economy
The industrial revolution is over and the service revolution has begun. Managing in the Service Economy presents an intensive analysis of the new trend setting management approaches that have given leading service companies clear competitve advantage. From large multinationals to local hospitals, professional services, and transportation firms, they all share the same strategy for success-what the author terms "strategic service vision." Strategic service vision is a four-point blueprint for service managers-targeting a market segment, conceptualizing how the service will be perceived by consumers, focusing on an operating strategy, and finally, designing an efficient delivery system that transforms the vision into action. Managing in the Service Economy offers valuable lessons for managers in the service sector. isbn
9780875841304

Pages : 241

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