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Description: Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind.
Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains:
¢ what open innovation and crowdsourcing are
¢ how to manage virtual teams and co-create with outsiders
¢ how to handle legal and IP issues
¢ how to get started with open innovation in your business
¢ common mistakes and pitfalls to avoid
With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way.
Contents: Introduction - The Trend to Open Innovation - Paul Sloane ¢ What is Open Innovation? - Julian Keith Loren ¢ Where did Open Innovation come from? ¢ Multiple facets of Open Innovation ¢ Open Innovation implementations ¢ What else is Open Innovation? ¢ What is Crowdsourcing? - Renee Hopkins ¢ The history of crowds ¢ Crowdsourcing can disrupt ¢ Models for crowdsourcing ¢ How to crowdsource ¢ Conclusion ¢ Open Innovation Typology - Jeffrey Phillips ¢ Suggestive/Participative ¢ Suggestive/Invitational ¢ Directed/Invitational ¢ Directed/Participative ¢ Conclusion ¢ The Importance of a Strategic Approach to Open Innovation - Braden Kelley ¢ Beyond your four walls ¢ Should Open Innovation live in R&D or marketing? ¢ Innovation is social ¢ A strategic approach to Open Innovation ¢ A holistic approach to Open Innovation ¢ Mobilizing for success ¢ Bringing it all together ¢ Start at the End - David Simoes-Brown and Roland Harwood ¢ Measuring shared rewards ¢ More effective collaborations ¢ Institutionalizing Open Innovation - Steven Goers PhD ¢ Making the case ¢ Defining Open Innovation ¢ Start small, get focused, build capability, get some wins and then expand ¢ Institutionalizing Open Innovation ¢ The Strategic Context for Open Innovation - Andrew Gaule ¢ Scouting for technology but we need effective communication ¢ How to focus your innovation efforts ¢ Leadership Issues and Challenges in the OI World - Matthew Heim ¢ Common challenges ¢ Key considerations and best practices to enhance success ¢ Conclusion ¢ Motivating the Crowd to Participate in Your Innovation Initiative - Hutch Carpenter ¢ The goal of the initiative ¢ Motivations ¢ Conclusion ¢ How LG Electronics Is Transforming Itself into an Innovation Company - Christopher J Ryu ¢ Vision ¢ Approach ¢ Brand ¢ Organizational structure ¢ Tools ¢ Process ¢ Long journey ¢ Bridging Open Innovation Gaps - Andrea Meyer and Dana Meyer ¢ External and valuation gaps ¢ IP Gaps ¢ Internal gaps ¢ Conclusion ¢ Soft Skills for Open Innovation Success - Gail Martino and John Bartolone ¢ Introduction ¢ The OI professional soft vs hard skills ¢ Why it matters ¢ Soft skills ¢ Where are these people? ¢ Summary ¢ Open Innovation with Customers: Co-creation at Threadless - Frank Piller ¢ Challenges of identifying what customers want ¢ Co-creation at Threadless ¢ When customer co-creation makes sense ¢ Implementing co-creation ¢ Introducing Open Innovation at Intuit - Jan Bosch and Petra M Bosch-Sijtsema ¢ Setting the context ¢ Internal innovation culture at Intuit ¢ Introducing OI at Intuit ¢ Staged model for introducing OI ¢ Reflection and generalization ¢ Problem description in Open Problem Solving: How to overcome cognitive and psychological roadblocks - Klaus-Peter Speidel ¢ Open Innovation vs Open Problem Solving ¢ From ˜define and try` to ˜describe and search` ¢ Psychological roadblocks in OPS ¢ Describing a problem for others to solve ¢ Building the Culture for Open Innovation and Crowdsourcing - Cathryn Hrudicka, Gwen Ishmael and Boris Pluskowski ¢ Positive culture traits ¢ Common cultural blocks ¢ Initiating an OI project ¢ Steps to take ¢ Overcoming Resistance to OI - Todd Boone ¢ Status quo to modularity ¢ Breaking out of the comfort zone: modularity to OI ¢ How to get there ¢ In closing ¢ Managing Legal and IP Issues - Denys Resnick ¢ Defining IP and confidentiality in the context of an OI strategy ¢ Managing vs protecting IP ¢ Creating an OI IP strategy ¢ Weaving together the threads of IP, confidentiality and timing ¢ Moving through the stages of OI ¢ Bringing it all together ¢ Fast, Open and Global- The future of innovation - Stefan Lindegaard ¢ Fast as in fail fast and fail often ¢ Global as in innovation happens anywhere ¢ The Power of Open Collaboration in Connecting People - Pekka Pohjakallio and Pia Erkinheimo ¢ Arki - inspired by everyday life ¢ People driving innovation ¢ Innovation at Nokia ¢ OI driving new opportunities ¢ Global innovation ¢ Innovation and collaboration, driven by people ¢ Common Mistakes and Stress Points - Andrew Gaule ¢ Defining your innovation strategy ¢ Identifying and selecting innovations ¢ Turning promising ideas into commercial realities ¢ Be open to external partnering ¢ Extracting value from every idea ¢ Conclusion ¢ Attracting Open Innovation Partners Portals, publicity and people - Kevin McFathing ¢ Why is attraction important? ¢ How attractive a partner are you? ¢ Partnering in action ¢ The large vs small dynamic ¢ The importance of people and relationships ¢ Summary ¢ Multistep Dynamic Expert Sourcing: A novel approach for open innovation platforms - Albert Meige and Boris Golden ¢ Where OI crowdsourcing platforms fail ¢ A disruptive approach: Multistep Dynamic Expert Sourcing (MDES) ¢ Conclusion ¢ The Acceleration of Innovation - Clinton Bonner ¢ Bringing ˜fail` into the fold ¢ What can be accelerated? ¢ Crowdsourcing, collaboration and co-creation ¢ One actionable output vs 12,000 ideas ¢ The results ¢ Envisioning the Future of Innovation - Stephen Shapiro ¢ Why Einstein was right ¢ Defining good challenges ¢ Why Edison was wrong ¢ Integration and commercialization are key
About the Editor: Paul Sloane is an experienced speaker, course leader and facilitator. He is a recognized authority on innovation and creative speaking, and he speaks and gives workshops on these subjects to leading corporations around the world. He is the best-selling author of How to Be a Brilliant Thinker, The Leader`s Guide to Lateral Thinking Skills and The Innovative Leader (all published by Kogan Page).
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749463076
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Pages : 240
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