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Marketing Metaphoria: What Deep Metaphors Reveal About The Minds Of Consumers
by Gerald Zaltman , Lindsay H. Zaltman
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1400.00
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1260.00
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Book Summary of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.ISBN
9781422121153
Pages : 230
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