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  Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
 

Marketing Metaphoria: What Deep Metaphors Reveal About The Minds Of Consumers

by Gerald Zaltman , Lindsay H. Zaltman

  Price : Rs 1400.00
  Your Price : Rs 1260.00
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  Book Summary of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.ISBN
9781422121153
 


Pages : 230
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