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  E - MARKETING
 

E - Marketing

by Strauss, Judy , Frost, Raymond

  Price : Rs 425.00
  Your Price : Rs 361.25
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  This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective.

New to this edition :

New chapter on engaging customers with social media.

Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads.

Extensive updation of the topic statistics about internet use and strategy effectiveness.

ISBN: 9788120345010
 


Pages : 448
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