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	Basics Of Marketing Management by Dr.R.B.Rudani
	Price : Rs 390.00
	Your Price : Rs 343.20

Description: For the Students of BBA, BBM and other Undergraduate Commerce & Management Courses of Different Indian Universities. The book contains all key aspects of maketing management and the matter is presented in lucid style. Some of the important topics addressed are: Emerging Issues in Marketing, Marketing Environment and Demand Forecasting, Marketing mix, Marketing research. The chapter on Case Study, deals with 15 cases to assist students to perceive the market situation. Finally, Project report in the marketing field is a unique chapter; helps students to prepare reports. Exercise for discussion at the end of every chapter helps to students assess and evaluate.
Contents: a¦ Introduction to Marketing a¦ Emerging (Special Issues) Issues in Marketing a¦ Marketing Environment and Demand Forecastin Gmarketing Environment a¦ Consumer Behavior and Market Segmentation Consumer Behavior a¦ Product Decisionsproduct a¦ Product Related Strategies Branding a¦ Price Decisions a¦ Market Promotion Decisionsmarket Promotion a¦ Advertising a¦ Personal Selling and Sales Force Management Personal Selling a¦ Sales Promotion a¦ Publicity and Public Relations Publicity a¦ Physical Distribution and Channel of Distribution physical Distribution a¦ Marketing Information System and Marketing Research Marketing Information System-mis a¦ Rural Marketing a¦ Marketing of Service a¦ International Marketing a¦ Marketing Control a¦ Analysing Competitors a¦ Case Study- Marketing Cases and Methods of Conducting Case Study a¦ Project Report in Marketing a¦ Bibliography ISBN 8121931681

Pages : 388