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Description: Business letters give the outside world a strong impression of your company. To ensure that the impression is positive, Write That Letter! shows you how to tackle the toughest business letters with professionalism and style.
Covering everything from language to layout, the new edition of this practical book explains how to create letters that are effective in:
¢ making sales;
¢ caring for customers;
¢ handling purchases;
¢ managing accounts;
¢ dealing with staff.
Model letters and explanatory comments allow you to assess your progress, while the book`s clear layout enables you to access the relevant letter when you need to. Write That Letter! is essential reading for anyone wanting to make the most difficult business correspondence more effective.
Contents: Introduction ¢ The secrets of successful letters ¢ Planning your letter ¢ Creating the correct appearance ¢ Choosing an appropriate layout ¢ Picking a format ¢ Selecting your writing style ¢ Winning tactics: a step-by-step checklist ¢ Making sales ¢ Introducing your firm ¢ Requesting an introduction ¢ Offering new products ¢ Announcing revamped products ¢ Chasing a reluctant buyer ¢ Announcing amended trading terms ¢ Explaining price rises ¢ Acknowledging an unprocessed order ¢ Rejecting a request for a discount ¢ Enquiring about loss of custom ¢ Caring for customers ¢ Thanking a customer for a first order ¢ Thanking a customer for a large order ¢ Thanking a customer for their continued custom ¢ Investigating a complaint ¢ Accepting a complaint ¢ Rejecting a complaint ¢ Apologising for an employee`s conduct ¢ Apologising for unavailable goods ¢ Apologising for delayed goods ¢ Apologising for the wrong goods being sent ¢ Apologising for damaged goods being sent ¢ Chasing a customer who has closed their account ¢ Handling purchases ¢ Enquiring about products and services ¢ Accepting a quotation ¢ Rejecting a quotation ¢ Asking for a discount ¢ Requesting credit facilities ¢ Accepting a delayed delivery ¢ Rejecting a delayed delivery ¢ Complaining about damaged goods ¢ Complaining about faulty goods ¢ Complimenting a supplier ¢ Criticising a supplier ¢ Asking for an increased credit limit ¢ Requesting extended credit facilities ¢ Managing accounts ¢ Refusing credit facilities ¢ Rejecting a request for an increased credit limit ¢ Requesting a reduction of an account balance ¢ Chasing an overdue payment, first letter ¢ Chasing an overdue payment, second letter ¢ Chasing an overdue payment, third letter ¢ Notifying a customer of legal action ¢ notifying a customer of a suspended account ¢ notifying a customer of withdrawn credit facilities ¢ Providing a customer reference ¢ Accepting a delayed payments proposal ¢ Rejecting a delayed payments proposal ¢ Apologising for an accounts error ¢ Dealing with staff ¢ Rejecting a job applicant ¢ Inviting an applicant to a selection interview ¢ Requesting a reference ¢ Rejecting a job candidate ¢ Making an offer of employment ¢ Notifying changes in terms of employment ¢ Complimenting an employee ¢ Thanking an employee ¢ Encouraging staff to do better ¢ First written warning about dismissal ¢ Second written warning about dismissal ¢ Terminating employment, with notice ¢ Terminating employment, with immediate effect ¢ Terminating employment after a trial period ¢ Notifying an employee of redundancy ¢ Providing a reference about an employee ¢ Attending to personal matters ¢ Applying for a job ¢ Accepting a job offer ¢ Rejecting a job offer ¢ Asking for a meeting ¢ Rejecting a request to meet ¢ Postponing a meeting ¢ Introducing an associate ¢ Thanking someone for an introduction ¢ Congratulating someone on an award ¢ Thanking someone for an award ¢ Thanking someone for a present ¢ Congratulating someone on the birth of their baby ¢ Congratulating someone on their promotion ¢ Congratulating someone on their retirement ¢ Sympathising about a business failure ¢ Sympathising about illness ¢ Sympathising about hospitalisation ¢ Sympathising about redundancy ¢ Offering condolences on a death ¢ Writing miscellaneous letters ¢ Requesting a donation ¢ Thanking someone for a donation ¢ Refusing a charitable request ¢ Asking a favour ¢ Offering a favour ¢ Reminding someone of an unfulfilled promise ¢ Reminding someone of an unfulfilled obligation ¢ Requesting media coverage ¢ Declining a media interview ¢ Complaining about media coverage ¢ Inviting someone to speak at an event ¢ Inviting someone to attend an event ¢ Cancelling an event ¢ Rejecting an invitation to an event ¢ Declining involvement in an event ¢ Announcing a retirement ¢ Announcing a death
About the Author: Iain Maitland is a management consultant and the author of more than 40 books, including Make That Call!, Also published by Kogan Page
Target Audience: Company personnels who need to give a positive impression in their business letters.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9788175544604
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Pages : 176
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