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Ted Levitt on Marketing

	Ted Levitt On Marketing by Theodore Levitt
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	ook Summary of Ted Levitt on Marketing Features seminal articles, including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," and "Marketing Myopia." This book, for managers and marketers in any industry, offers big ideas and practical tools for creating and sustaining a company`s competitive e ISBN 9781422102060
	Pages : 226

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