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Ted Levitt On Marketing
by Theodore Levitt
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695.00
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625.50
10
ook Summary of Ted Levitt on Marketing
Features seminal articles, including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," and "Marketing Myopia." This book, for managers and marketers in any industry, offers big ideas and practical tools for creating and sustaining a company`s competitive e ISBN
9781422102060
Pages : 226
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