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This uniquely useful dictionary provides over 2,000 encyclopedic marketing-related definitions. Its coverage of marketing disciplines includes:
· marketing communications;
· the media;
· advertising;
· public relations;
· sales promotion;
· corporate communications;
· the Internet.
Written in clear, unambiguous English, this uniquely useful dictionary provides accurate descriptions of the techniques, practices, terminology and jargon used in marketing and marketing-related areas.
The International Dictionary of Marketing offers definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. This approach includes detailed observations and comments, making it an essential and practical “ guide for experienced professionlas as well as for trainees and students.
Contents: Introduction: a practical guide for marketers ¢ The marketing dictionary ¢ Appendix 1: US english, queen`s english ¢ Appendix 2: Marketing-related business and other terms ¢ Appendix 3: Marketing-related technology terms ¢ Appendix 4: Print and production terms “ still in use but going out of style
About the Author: Daniel Yadin, who lectures widely, is an experienced copywriter and practitioner in marketing communications. A Chartered Marketer, he is a member of the Chartered Institute of Marketing, and a former course director at their training division. He is also a founding member of the Association of Independent Business Trainers.
Target Audience: Marketing students, trainees and professionals.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749449247
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Pages : 395
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