0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  	The PR Buzz Factor
 

The Pr Buzz Factor

by Russell Lawson

  Price : Rs 295.00
  Your Price : Rs 265.50
Discount
10
Out of Stock
  Description : Good public relations can mean the difference between success and failure “ eBay`s founders spent no money on advertising apart from PR for two years. Top-notch PR can attract capital, partners and employees, as well as potential customers.

The PR Buzz Factor takes you through every stage of devising a PR campaign. Jargon-free and uncomplicated, it will help you with e-PR, website design, handling the media, writing newsletters and much more. Using the exercises and tools contained in the book you will be able to analyse the current reputation of your business and then devise an effective strategy to:

· reach your target audience;

· communicate key messages;

· differentiate yourself from the competition;

· position yourself as an authoritative voice within your sector.

Contents: Introduction : What makes you tick? ¢ The audit: Introduction,The audit, Gathering information, Strategy versus tactics ¢ Why you need PR ¢ Introduction, Your message, Stakeholder expectations, Agenda setting, Campaigns , Conclusion. Environmental Analysis ¢ Introduction, The SWOT analysis, Conclusion. ¢ Looking after your stakeholders : Introduction, Stakeholders mapping, messages, An internet community, where to now. ¢ Tactics : Introduction, The next step, over to you ¢ The end has no end : Introduction, Monitoring and evaluation, keep it going ¢ Help available for small businesses ¢ Index

About the Author: Russell Lawson is Head of Public Affairs for the Federation of small businesses in Walves. Also a journalist, he is regular conference speaker and media commentator on small business issues.

Target Audience : This book is useful for Marketing, Public Relations and Sales professionals.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice ISBN 9780749449063
 


Pages : 192
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
The PR Buzz Factor
by Russell Lawson
10%
The PR Buzz Factor (How Using Public Relations can Boost your Business)
by Russell Lawson
Books of Similar Interest
7%
Problems & Solution Management Accountancy, 1st Edition
by R. K. Sharma, Gupta
Advertising Basics!: A Resource Guide for Beginners
by J.V.Vilanilam, A.K.Varghese
25%
Modern Marketing Management: Prinicples and Techniques
by J.N. Jain, P.P. Singh
15%
Principles of MANAGEMENT
by GUPTA, MEENAKSHI
25%
Industrialisation: New Challenges
by G.S. batra, R.C. Dangwal
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection