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Creative Advertising

by Bonnie L. Drewniany A. Jerome Jewler
  Price : Rs 225.00
  Your Price : Rs 191.25
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  It provides everything students need to be successful as advertising professionals in today`s fast-changing media environment. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.

ISBN-13: 9788131511251
 


Pages : 252
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