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Corporate Communication: Principles and Practice provides a balanced approach to the subject, it includes several examples and cases to aid conceptual understanding.
The book begins by introducing the basic concepts of corporate communication and further elaborates on its evolution and tools. The coverage includes corporate reputation management, employee communication, and the means and strategies to enhance relationship with government agencies. The book includes separate chapters on crises communication, corporate communication research, and laws and ethics in corporate communication. It also discusses the significance and types of media, media relations, and brand promotion.
The book provides examples on practices being followed in various countries with respect to corporate social responsibility and explores the growth of financial communication in the Indian financial system, investor relations, and financial media. With its practice-based approach and use of examples and cases, the book would also prove to be a useful reference for communication professionals.
ISBN - 9780198063650
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