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  Marketing of High-Technology Products and Innovations, 3/e
 

Marketing Of High-Technology Products And Innovations, 3/E

by Jakki J Mohr , Sanjit Sengupta , Stanley Slater
  Price : Rs 720.00
  Your Price : Rs 590.40
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  About the Book
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
For Sale in Indian subcontinent only ISBN 9788131761076
 


Pages : 568
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