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This book comprises the first nationwide study based on face-to-face interviews with 5,000 youth to capture the popular mood of this important demographic segment of contemporary India. It records their perceptions of various issues, ranging from modernity, development, globalization and unemployment, to leisure and lifestyle, social networks and family, and their hopes and aspirations for the future.
Indian Youth in a Transforming World: Attitudes and Perceptions underlines that Indian youth reflect an authentic multiplicity of aspirations, a‘world viewsa’ and interest, quite like the rich tapestry of Indiaa’s diversity. It indicates that they are a mix of continuity and change. However, they stand distinct in many ways from the youth the world over.
This book is also likely to break some myths related to the youth, opening avenues for new debates. For example, it reveals that there is hardly any decline in interest in politics between todaya’s youth and the previous generations. At the same times, it also helps strengthen some commonly held perceptions about the youth..
The book would be invaluable for professionals in advertising and other sectors of the media and all those involved in market research. Students and teachers of specialized psychology courses, behavioural sociology, political sociology, will also find it useful.isbn-9788132101710
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Pages : 208
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