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	Branding Unbound : The Future Of Advertising, Sales, And The Brand Experience In The Wireless Age by Mathieson, Rick
	Price : Rs 395.00
	Your Price : Rs 335.75

Technology these days is affecting the advertising, marketing and branding world in an unprecedented manner. While it used to take three television spots for a product to register with its intended audience, it may now take as many as seventy simply because the audience has the option of choosing which messages to tune in. This is an apt example of how technology is changing the world of branding.

This book on branding reveals how one can use technology to their business advantage by emulating some of the current most powerful and successful branding strategies in the world. It shows how brands will enjoy a whole new level of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and message individually tailored to their needs. In addition the book offers the vision and wisdom of modern marketing gurus and business leaders in the form of Q&A sessions. They are:

1. Seth Godin who discusses permission marketing in a wireless landscape.

2. Tom Peters who offers the Peters principles for a wireless era.

3. Don Peppers who explains how mobility can alter the brand experience of the world.

4. Christopher Locke`s Cluetrain Manifesto for the Mobile Age.

5. Chet Huber`s description of how the demand for in-vehicle services information will change drivers` relationships with their vehicles.

6. Gary Hamel who discusses the first priority of the wireless age”strategic transformation.

7. Howard Rheingold who champions the new self-organized entertainment of flash mobs.isbn-9788120332652

Pages : 256