| |
Developments in trade marks law have called into
question a variety of basic features, as well as bolder
extensions, of legal protection. Other disciplines can
help us think about fundamental issues such as: what
is a trade mark? What does it do? What should be the
scope of its protection? This volume assembles essays
examining trade marks and brands from a multiplicity of
fields: from business history, marketing, linguistics,
legal history, philosophy, sociology and geography.
Each chapter pairs lawyers` and non-lawyers`
perspectives, so that each commentator addresses and
critiques his or her counterpart`s analysis. The
perspectives of non-legal fields are intended to enrich
legal academics` and practitioners` reflections about
trade marks, and to expose lawyers, judges and
policy-makers to ideas, concepts and methods that
could prove to be of particular importance in the
development of positive law.isbn-9780521259309
|
| |
Pages : 471
|