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The book contains fourteen research papers on Marketing Theory, written by subjects experts and very judiciously selected by the editor for the benefit of the research scholars and readers of the concerned topic. These articles directly or indirectly touch the very base of several industries in India and have kaleidoscopic scope serving all sorts of clienteles. These articles are supported by several statistical tables, graphs, and have used various statistical techniques to crystal clear the facts and figures. Various techniques of analysis and monetary theories have been used. These articles are extremely informative and comprehensively contain latest information on the concerned topic. These article are“ (1) Secondary Market of Insurance Products-Dawn of New Asset Class, (2) Airtel`s Foray into Bharat, (3) Liquidity and Profitability Analysis of Andhra Pradesh Tourism Development Corporation (APTDC), (4) Role of Learning Organizations in the Global Era of Knowledge Management, (5), Human Resource Management and Sustainable Relationships in Retailing (6), Future of Indian Internet Marketing-A Discussion, (7) The Effectiveness of E-Commerce in the practice of Buying and Selling in Indian Markets, (8) Attrition Rate-The Role of HR Department, (9) An Insight into Financial Literacy based on a Study on Savings Pattern Among Urban College Students, (10) Impact of NPA`s on Financial Health of Banks in Light of Rating Agencies (11) Role of Micro-Finance in Promoting Women Entrepreneurship; With reference to Kanchipuram, Thiruvallur and Vellore Districts,. (12) Is Human Resource is Asset or Liability, (13) Perception of Knowledge Workers at Various Levels on Productivity Improvement through it Related Technologies, (14) Attitude of Mobile Customers Towards Mobile Services in Uttarakhand, (15) Managing Portfolios Using Option Strategies “ An Experimental Study and (16) A Conceptual Study of Biometric Security and Its Perception Towards Usability.ISBN 9788183874441
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Pages : 236
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