Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Marketing Research: An Applied Orientation, 6/e

	Marketing Research: An Applied Orientation, 6/E by Naresh K. Malhotra , Satyabhushan Dash
	Price : Rs 799.00
	Your Price : Rs 655.18

Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.
isbn-9788131731819

Pages : 1000

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

18%

Marketing Research: An Applied Orientation, 6/e
by Naresh K. Malhotra , Satyabhushan Dash

18%

Essentials Of Marketing Research
by Naresh K. Malhotra

18%

Research Methodology And Operations Research : Strictly As Per Requirements Of The Gujarat Technological University
by A. M. Natarajan , Naresh K. Malhotra , Mark N. K. Saunders , Hamdy A. Taha , Kumar Ranjit

Books of Similar Interest

10%

The Servant Leader
by Robert Neuschel

18%

Strategic Change
by Richard L. Knowdell, Elizabeth Branstead, Milan Moravec

Human resource management B.com Gauhati
by Borah A.S., Baruah Hem

15%

Making Common Sense Common Practice-models For Manufacturing Excellence
by Moore

10%

Mastering Marketing, 2/e
by Ian Ruskin-Brown