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This unique collection presents first-hand accounts by business people, trading organizations, merchants, and travellers, showcasing the remarkable dynamism and entrepreneurship of Indian business. In addition, scholarly writings draw attention to the multiplicity of forms, ethnic and regional affiliations, cultural practices, strategies, and types of organization in Indian business. Highlighting critical themes, personalities, events, and processes, this comprehensive anthology for the first time engages with debates that are central to Indian business history and points to the new directions in which Indian business is headed.
What are the big success stories of business in India? How did India make the transition from post-Independence regulation to liberalization and free enterprise? What socio-cultural and politico-economic forces constrained or propelled the rise of Indian business? How can the roots of modern business practices be traced to mercantile organizations and the bazaar? This anthology provides a fascinating account of the making of India Inc. and the leading role played by it in India’s social and economic transformation.
ISBN - 9780198070191
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