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Business Ethics: Principles and Practices provides a deep insight into the crucial role played by ethics in managerial decision making and the impact of such decisions on the world at large.
Consequently, the book may also be profitably used by management executives and corporate organizations. Starting with a broad classical overview of the meaning and scope of ethics and the development of ethical thought, the book puts forward the applications of ethical standards to business areas such as corporate governance, marketing and brand management, advertising, and finance. The discussion then shifts to a more human level with issues of workplace ethics and consumer rights. Special focus is placed on ethical choices related to the environment, cyber space, and criminal intimidation. Contemporary issues such as the corporate code of ethics, political correctness, and the role played by NGOs in upholding moral values are discussed in detail. Finally, several open-ended issues such as intellectual property rights, human rights, terrorism and animal rights, and their consequences on businesses are examined.
The book follows a debate-based approach, wherein views, both for and against, are presented, followed by concept analysis and logical deductions. This approach is well aided with a number of examples, case studies, and end-chapter review questions. This book will also serve as a useful reference for BBA faculty and professionals.
ISBN-9780195699647
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Pages : 612
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