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Product Management (Ed-2)
by Anandan
Price :
Rs
430.00
Your Price :
Rs
387.00
10
A good book for `B` & `C` category management institutes.
Key Features:
Presents conceptual orientation Explains statistical tools used in each concept Provides Indian examples throughout Covers recent developments in product management like co-branding, brand mergers, cult brands and so on.
ISBN-9780070153240
Pages : 288
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