My Account
View Cart
Log-in
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Copycats: How Smart Companies Use Imitation To Gain A Strategic Edge
by Oded Shenkar
Price :
Rs
1250.00
Your Price :
Rs
1125.00
10
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.
In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.
Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.
Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:
ISBN-9781422126738
Pages : 241
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
10%
Copycats: How Smart Companies Use Imitation To Gain A Strategic Edge
by Oded Shenkar
15%
International Business ,w/CD
by Oded Shenkar, Yadong Luo
Books of Similar Interest
15%
Project Management : A Managerial Approach,5ed
by Meredith
18%
SPSS For Windows Step By Step : A Simple Study Guide And Reference, 17.0 Update
by Darren George , Paul Mallery
18%
Global Turning Points: Understanding the Challenges for Business in the 21st Century
by Professor Mauro F. Guillén, Professor Emilio Ontiveros
18%
Strategic Compensation: A Human Resource, 3/e
by Joe Martocchio
25%
Research methodology in management theory and practice
by P.P. Arya and Yesh Pal.
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By