0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Consumer Behaviour and Rural Marketing in India
 

Consumer Behaviour And Rural Marketing In India

by Meenu Agrawal

  Price : Rs 575.00
  Your Price : Rs 517.50
Discount
10
In Stock
  The ultimate objective of all production is consumption for the satisfaction of varied needs of man. A free market economy provides freedom to the consumers to buy and consume goods of their choice. Buying preferences of the consumers send signals to the producers to produce various commodities in required quantities. Producers, therefore, produces only those commodities which are desired by the consumers. Consumer behaviour is related to likes and dislikes and expectations of the consumers. Consumer behaviour has changed in recent years owing to enhanced awareness, information technology and more importantly governmental intervention through legislations. Thus, the manufacturers are more cautious in dealing with consumers of their respective products.

The rural consumers in India account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and the process of change is on. The buying behaviour of the rural consumers is influenced by several factors such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to media etc. The consumer movement in India till now has been confined to the middle class citizens in urban areas. It has yet to spread among the masses in rural areas.

This book is an effort to understand buying behaviour of rural masseswhich is influenced by a host of diverse factors. The work is useful to understand the Indian rural consumer psyche in order to formulate an appropriate marketing strategy.
ISBN-9788177082159
 


Pages : 218
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
20%
Women Empowerment and Gender Equality
by Meenu Agrawal
10%
Regional Rural Banks (RRBs) in India
by Meenu Agrawal
Women Empowerment and and Globalization: A Modern Perspective
by Meenu Agrawal
10%
Consumer Behaviour and Rural Marketing in India
by Meenu Agrawal
25%
Regional Rural Banks And Upliftment Of Rural Society
by Meenu Agrawal
Books of Similar Interest
12%
Rural Labour Problems and Prospects
by M.s. Gupta
20%
Children`s Television in India: A Situational Analysis
by B.C. Agrawal, Kiran S. Karnik, C. Lal, K. Vishwanath
20%
Rural Development In India
by 9mittal, Mukta
20%
Biotech at Grassroots
by R.K. Mishra, Alok Ranjan Jha
20%
Leprosy: A Reference Guide for Medical Practitioners, Programme Managers and Leprosy Workers
by R.S. Misra
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection