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This book, now in its Fifth Edition, provides a clear understanding of the contemporary business environment, strategies and the functional aspects in the international business arena, taking into account the rapid growth and the various changes taking place in this field.
The book gives uptodate data and information on International Business. It familiarizes the readers with many important areas such as WTO agreements, global marketing, MNCs and their growth strategies, foreign exchange and risk management, regional trade agreements, liberalization and imports, EXIM procedures, and FDI
ISBN-9788120342729
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Pages : 728
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