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Some fight and lose while others fight but win. The difference is small but the impact is huge. Only winners witness the difference and the rest remain in blissful oblivion.
For the first time, this book, Demystify Strategy: Text and Cases, brings strategy into the purview of Indian understanding. No book that talks only of alien companies and foreign lifestyles has been able to capture the Indian market. The Indian consumer and markets are distinct and this book brings this distinctness to life with varied examples and a unique process, breaking down strategy into anatomical basics.
Strategy is much more than a plan or a set of stipulated actions; it is a thought that runs behind the operations of the company; a philosophy that gives form to the purpose of the company`s existence. Strategy is like a long-term guide that determines the course of the company towards something far more potent than success”sustainability.
The tone of the book and the easy presentation style along with illustrative examples make the once-dreaded mysteries of strategy appear small and undaunting. Strategy, after this, would be truly demystified.Amit Kapoor is a PhD in Industrial Economics and is currently Professor of Strategy and Industrial Economics at Management Development Institute (MDI), Gurgaon and Honorary Chairman at Institute for Competitiveness, India. He is an affiliate faculty for the Microeconomics of Competitiveness course of Institute of Strategy and Competitiveness, Harvard Business School, which he offers at MDI. Prior to his appointment with MDI, he was with IIM, Lucknow.
An accomplished academician, Dr Kapoor`s research interests lie in the fields of Enhancing Competitiveness, Competitive Advantage and Leveraging Technology for Success. He has been invited to speak at various international forums including Kennedy School of Government & Harvard Law School, Harvard University and the World Economic Forum. Dr Kapoor has authored India City Competitiveness Report and India State Competitiveness Report and has written numerous cases, memos, reports and articles in academic journals and popular business publications such as Outlook Business, Economic Times and Business Standard among others. ISBN 9788125939085
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