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Art Of Retailing
by Arun Mahapatra
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18
RETAILING CONSISTS OF SALE OF GOODS OR MERCHANDISE FROM A FIXED LOCATION, SUCH AS A DEPARTMENT STORE OR KIOSK, OR BY POST, IN SMALL OR INDIVIDUAL LOTS FOR DIRECT CONSUMPTION BY THE PURCHASER. CONSIDERING THE VARIOUS SOCIO-CULTURAL AND ECONOMIC FORCES THAT INFORM ENTERPRISES TODAY, SUCH AS GLOBALISATION AND COMPETITION, RETAILING HAS COME ABOUT TO ACQUIRE THE STATUS OF ALMOST AN ART.
ISBN-9788183822084
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