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Guerrilla Marketing for Social Media introduces more than 100 free or low-cost marketing weapons and tools for engaging customers, and, ultimately, grabbing mindshare and profits away from their competition. Readers learn how to build a successful social-media campaign measured by profit rather than how many times a video is viewed or how many Twitter followers one has. Tools and weapons include blog networks (Tumblr, Posterous), mobile and location-based networks (Foursquare, Brightkite), video podcasting (YouTube, Viddler, Ustream), social networks (FaceBook, LinkedIn, Orkut, Hi5, Brazen Careerist), and numerous others. Key Selling Features: 4 The only book to apply Guerrilla Marketing to the social media arena 4 Supported by book website featuring ongoing content updates. including tool lists, changes to existing networks and platforms, current trends, success stories and more 4 Covers social networks, social media, blogs, social bookmarking networks, micro blogging and more 4 Includes interviews from practicing Guerrilla Social Media Marketers 4 Levinson is a highly acclaimed marketing specialist whose books appear in 37 languages and are required in many MBA programs worldwide 4 With a background in sales performance, Gibson brings a unique, results-focused approach to social media marketing ISBN-9780071074353
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Pages : 264
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