Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Readings In Advertising Society, And Consumer Culture

	Readings In Advertising Society, And Consumer Culture by Roxanne Hovland
	Price : Rs 1595.00
	Your Price : Rs 1307.90

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
ISBN-9788182743458

Pages : 250

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

The Five-Minute Coach
by Lynne Cooper

10%

Organizational Behavior and Management, 9/e
by John M. Ivancevich , Robert Konopaske

Problem & Solution Corporate Accounting B.Com. || H.P.
by S.P. Jain , K.L. Narang

15%

The Essence Of changes
by Clarke

20%

Dictionary Of Commerce, 2001, 448pp
by Gupta & Abrol

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Readings In Advertising Society, And Consumer Culture

by Roxanne Hovland