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This is a revision of the most comprehensive and widely used introductory text for tourism and hospitality students worldwide. This text covers theories and philosophies of tourism in addition to introducing students to the development, structure and impact of tourism on destinations and travelers alike. Table of contents :... More Preface Part One: Tourism Overview Chapter 1: Tourism in Perspective · What Is Tourism? · Components of Tourism and Tourism Management · Basic Approaches to the Study of Tourism · Economic Importance · Benefits and Costs of Tourism Chapter 2: Tourism through the Ages · Early Beginnings · Early (and Later) Tourist Attractions · Early Economic References · The First Travel Agents · Historic Transportation · Accommodations · Chronologies of Travel Chapter 3: Career Opportunities · Job Forecasts · Job Requirements · Career Possibilities · Career Paths in Tourism · Internships · Other Sources of Career Information Part Two: How Tourism Is Organized Chapter 4: World, National, Regional, and Other Organizations · International Organizations · Developmental Organizations (International and National) · Regional International Organizations · National Organizations · Regional Organizations · State and Community Organizations Chapter 5: Passenger Transportation · The Airline Industry · The Rail Industry · The Motorcoach Industry · The Automobile · The Cruise Industry · Other Modes Chapter 6: Hospitality and Related Services · The Lodging Industry · The Food Service Industry · Meeting Planners · Meetings and Conventions Chapter 7: Organizations in the Distribution Process · Travel Agents · Internet · Consolidators · The Tour Wholesaler · Specialty Channelers · Choosing Channels Chapter 8: Attractions, Entertainment, Recreation, and Other · Attractions · Gaming · Recreation · Entertainment · Festivals and Events · Shopping · Education · Publishing · Marketing and Publicity Organizations · Miscellaneous Services Part Three: Understanding Travel Behavior Chapter 9: Motivation for Pleasure Travel · A Focus on Customers · The Need for a Theory · The Development of Motivation Models Chapter 10: Cultural and International Tourism for Life’s Enrichment · Importance · Life-Seeing Tourism · The Romance of Pleasure Travel · Developmental and Promotional Measures · Anthropography (Geography of Humankind) · Types of Destinations as Travel Experiences · Other Tourist Appeals · Tourism and Peace Chapter 11: Sociology of Tourism · Effects on the Individual · Effects on the Family · Effects on Society · Life Characteristics and Travel · Emergence of Group Travel Patterns · Social (Subsidized) Tourism · Summary of the Principal Social Effects of Tourism · The International Tourist · Barriers to Travel Part Four: Tourism Supply, Demand, Policy, Planning, and Development Chapter 12: Tourism Components and Supply · Supply Components · Natural Resources · Built Environment · Operating Sectors · Spirit of Hospitality and Cultural Resources · Matching Supply with Demand Chapter 13: Measuring and Forecasting Demand · Why Demand Is Important · Demand to a Destination · Measuring Demand · Projection Methodology Chapter 14: Tourism’s Economic Impact · Tourism’s Economic Impact: An International Perspective · Comparing International and Domestic Expenditures · Optimization · Economic Multipliers · More Advanced Economic Concepts Related to Tourism Chapter 15: Tourism Policy: Structure, Content, and Process · Tourism Policy: A Definition · The Focus of Tourism Policy: The Competitive/Sustainable Destination · The Major Parameters of Tourism Destination Management (TDM) · Tourism Policy: Structure, Content, and Process · The Process of Tourism Policy Formulation · Translating Policy into Reality · Formulating Policy to Deal with Crises Chapter 16: Tourism Planning, Development, and Social Considerations · Planning for a Competitive/Sustainable Destination · The Nature of Tourism Planning · Relating Tourism Planning to Tourism Policy · Why Tourism Planning Is Necessary · The Planning Process · Goals of Tourism Development · Political Aspects of Tourism Development · Development of Tourist Potential Chapter 17: Tourism and the Environment · Does Tourism Threaten the Environment? The WTTC Position · Sustainable Development · Ecotourism: Common Terms Used · 2002: The International Year of Ecotourism · Current Tourism Industry Practices · A Closing Note Part Five: Essentials of Tourism Research and Marketing Chapter 18: Travel and Tourism Research · Illustrative Uses of Travel Research · The State of the Art · The Travel Research Process · Sources of Information · Basic Research Methods · Who Does Travel Research? · Travel and Tourism Research Association Chapter 19: Tourism Marketing · Marketing Concept · The Marketing Mix · Market Segmentation · Marketing Planning: The Tourism Marketing Plan · Joint Marketing Efforts Part Six: Tourism Prospects Chapter 20: Tourism’s Future · Tourism in the Third Millennium · The World of Tourism in 2020 · The Nature of Future Growth · Leisure, Tourism, and Society in the Third Millennium · New Realities-New Horizons: Forces Impacting the Future of Tourism · The Tourist of the Future · The Changing Nature of Tourism Products Selected References Glossary Index Market Description : For students in two and four year undergraduate programs, for an introductory course in travel and tourism. The text is also used at the graduate level. About Author : Charles R. Goeldner, PhD, is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder, where he continues to serve as a volunteer co-director of their Center for Sustainable Tourism. He was the founding editor of the Journal of Travel Research. J. R. Brent Ritchie, PhD, holds the Professorship in Tourism Management and is Chair of the World Tourism Education and Research Centre at the University of Calgary in Alberta, Canada. He is also the founding Chair of the World Tourism Organizations, (WTO) Tourism Education Council
ISBN : 9788126513437
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