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In a reader friendly style and structure, the book discusses the principles and concepts of strategic management. Strong emphasis on the current trends in the strategic management discipline is one of the special attributes of the book.
A complete chapter is dedicated for each current topic that explains strategic management process in the context of globalization, international business, and information technology. Coverage of latest theories related to strategic management, new business models, and advanced techniques make this book a distinguished text. Case studies, diagrams, tables, and exhibits are used to elaborate the concepts and make the readers comfortable with the subject matter. The book continues the tradition of being an ideal for self-study and comprehensively meets the requirements of students pursuing specialised HR courses, MBA, PGDM, BBA and allied disciplines. Entrepreneurs and professionals will also find this book useful.
ISBN-9788177228229
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Pages : 272
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