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Insurance Business Environment and Insurance Company Operations

	Insurance Business Environment And Insurance Company Operations by National Insurance Academy
	Price : Rs 275.00
	Your Price : Rs 233.75

Insurance business follows same organization structure as any other business, but it largely differentiates itself by its process orientation. There are five verticals discernible in core insurance business. They are business governance, product development, product delivery, investment, and after-sale service. The growth of any business always depends upon the marketing strategies used by that business organization. In insurance, marketing strategy is the unit of business planning and marketing planning starts from the backyard of the customer. The process of product development in an insurance organization requires huge industry level data. Insurance business also focuses on the product life cycle. Strategic planning is necessary for successful launching of products. Insurance business differs from other business in its cash flow pattern. Insurance companies earn cash by way of premiums merely by offering promises as products. They deploy/invest the cash to earn sufficiently by the time they are called upon to pay claims in few probable cases. Mastering this dynamic process cycle is the rudiment of the insurance business operation.
ISBN-9788131507490

Pages : 204