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   	 STRATEGIC MANAGEMENT: THEORY & PRACTICE (BIZTANTRA
 

Strategic Management: Theory & Practice (Biztantra

by John Parnell

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  This leading strategy text integrates current research of developing trends with updated cases and increased coverage of technology. Highlights include new material on the link between performance and competitive advantage, analyzing sources of competitive advantage and profitability, business strategy and game theory, how competition and strategy change as industries pass... Morethrough different growth stages, and horizontal integration and strategic outsourcing. Table of contents : Part I. Introduction to Strategic Management · The Strategic Management Process · External Analysis: The Identification of Industry Opportunities and Threats Part II. The Nature of Competitive Advantage · Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability · Building Competitive Advantage through Functional-Level Strategy Part III. Strategies · Building Competitive Advantage through Business-Level Strategy · Competitive Strategy and the Industry Environment · Strategy in High-Technology Industries · Strategy in the Global Environment · Corporate Strategy: Horizontal Integration, Vertical Integration, · Corporate Strategy: Diversification, Acquisitions, and Internal New Ventures Part IV. Implementing Strategy · Corporate Performance, Governance, and Business Ethics · Implementing Strategy in Companies That Compete in a Single Industry · Implementing Strategy in Companies That Compete Across Industries and Countries Part V Cases in Strategic Management....
ISBN : 9788177223743
 


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