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Media Oragnization Management (2Nd Ed.)(Biztantra)
by James Redmond, Robert Trager
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349.00
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296.65
15
The book provides prospective and current media managers with considerable pertinent and useful information developed from rigorous academic research, court decisions, legislative actions, and the authors cumulative experience in mass media. Presented in a readable and interesting way, it helps students understand how to manage creatively in a challenging media environment....
ISBN : 9788177224313
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