0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  CONSUMER BEHAVIOUR, 2008 EDITION
 

Consumer Behaviour, 2008 Edition

by Wayne D. Hoyer, Deborah J. Macinnis, Pinaki Dasgupta

  Price : Rs 399.00
  Your Price : Rs 339.15
Discount
15
Out of Stock
  The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents. I. An Introduction to Consumer Behavior- III. The Process of Making Decisions IV. The Consumer`s Culture V. Consumer Behavior Outcomes VI. Consumer Welfare..
ISBN : 9788177227543
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Consumer Behavior : A Marketer`S Tool, 1/e
by Wayne D. Hoyer , Deborah J. Macinnis , Wayne D. Hoyer , Deborah J. Macinnis
15%
CONSUMER BEHAVIOUR, 2008 EDITION
by WAYNE D. HOYER, DEBORAH J. MACINNIS, PINAKI DASGUPTA
Books of Similar Interest
20%
Economic Liberalization & Regional Disparities In India
by R. K. Meher
18%
Global Crude Oil Business
by Sharad Goel
20%
Economic Problems Of Modern India
by K. V. Varghese
15%
BOOKKEEPING FOR DUMMIES
by LITA EPSTEIN
10%
Public Expenditures, Growth, and Poverty : Lessons from Developing Countries
by Shenggen Fan
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection