0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  MCDONALDISATION, MASALA MCGOSPEL AND OM ECONOMICS : Televangelism in Contemporary India
 

Mcdonaldisation, Masala Mcgospel And Om Economics : Televangelism In Contemporary India

by Jonathan D James

  Price : Rs 695.00
  Your Price : Rs 625.50
Discount
10
In Stock
  This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern-day missionaries who are assisted by satellite and digital technology.

The author seeks to understand the outworking of the American phenomenon of televangelism in India in a new historical, cultural, religious, political and economic setting. He likens global televangelism to ‘McDonaldisation’ because of its standardised, ‘one size fits all’ approach. ‘Glocal’ televangelism—the fusion of the American and Indian evangelism—is referred to as ‘Masala McGospel’ because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programmes in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the revered ancient scriptures, making them subservient to the modern-day aspirations of globalisation and consumerism.

ISBN - 9788132104735
 


Pages : 268
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
MCDONALDISATION, MASALA MCGOSPEL AND OM ECONOMICS : Televangelism in Contemporary India
by JONATHAN D JAMES
20%
A Moving Faith: Mega churches Go South
by Jonathan D.James
Books of Similar Interest
15%
TOUGHER BOARDS FOR TOUGHER TIMES: CORPORATE GOVERNANCE IN THE POST-ENRON ERA
by WILLIAM A. DIMMA
20%
Case Studies In Marketing Management
by Sharma, S. D. Et Al
10%
India`s Development Experience : Selected Writings of S. Guhan (OIP)
by Subramanian, S. (ed.)
10%
Sustainability Of Rights After Globalisation
by Ishita Dey , Sabyasachi Chaudhury , Basu Ray
10%
Joint Ventures Int. Investment & Technology Transfer
by Singh, Nirvikar & Marjit, Sugata (eds)
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection