Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Economics and Commerce

MCDONALDISATION, MASALA MCGOSPEL AND OM ECONOMICS : Televangelism in Contemporary India

	Mcdonaldisation, Masala Mcgospel And Om Economics : Televangelism In Contemporary India by Jonathan D James
	Price : Rs 695.00
	Your Price : Rs 625.50

This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern-day missionaries who are assisted by satellite and digital technology.

The author seeks to understand the outworking of the American phenomenon of televangelism in India in a new historical, cultural, religious, political and economic setting. He likens global televangelism to ‘McDonaldisation’ because of its standardised, ‘one size fits all’ approach. ‘Glocal’ televangelism—the fusion of the American and Indian evangelism—is referred to as ‘Masala McGospel’ because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programmes in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the revered ancient scriptures, making them subservient to the modern-day aspirations of globalisation and consumerism.

ISBN - 9788132104735

Pages : 268

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

20%

A Moving Faith: Mega churches Go South
by Jonathan D.James

10%

MCDONALDISATION, MASALA MCGOSPEL AND OM ECONOMICS : Televangelism in Contemporary India
by JONATHAN D JAMES

Books of Similar Interest

15%

Indian Economy In International Perspectives
by K. D. Gaur, Meshram, Shashidharan

25%

Performance Evaluatio Of State Enterprises
by Singh, Harvinder

25%

Disparities in india a development perspective
by Anil Kumar Thakur

10%

Money Mantras: Your Guide to Financial Success
by CNBC TV18

10%

BUSINESS AND POLITY : Dynamics of a Changing Relationship
by D N GHOSH

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Mcdonaldisation, Masala Mcgospel And Om Economics : Televangelism In Contemporary India

by Jonathan D James