0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  	ADVERTISING AND PUBLIC RELATIONS RESEARCH
 

Advertising And Public Relations Research

by Jugenheimer, Donald W., Bradley, Samuel D. , Kelley, Larry D., Hudson, Jerry C.

  Price : Rs 295.00
  Your Price : Rs 250.75
Discount
15
Out of Stock
  This book is designed to serve as a primary text for research methods courses in Advertising at both undergraduate and masters levels. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information need by future practitioners to commission and apply research to their work problems in advertising and PR.

Highlights :

Each chapter begins with a list of learning objectives

The text material (supplemented by plentiful exhibits) is exceptionally clear and readable, and has a practical orientation

Chapters conclude with brief summaries, discussion questions to help expand and test students’ comprehension.

Suggested research exercises, and sources for additional information at the end of each chapter"
ISBN: 9788120341364
 


Pages : 336
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
Advertising Account Planning A Practical Guide
by Larry D. Kelley, Donald W. Jugenheimer
15%
ADVERTISING AND PUBLIC RELATIONS RESEARCH
by JUGENHEIMER, DONALD W., BRADLEY, SAMUEL D. , KELLEY, LARRY D., HUDSON, JERRY C.
15%
Advertising Media Planning - A brand Management Approach
by Kelley & Jugenheimer
15%
Advertising Media Planning - A Brand Management Approach
by Kelly, Jugenheimer
Books of Similar Interest
Get a (Digital) Life : An Internet Reality Check
by Jim Carroll, Rick Broadhead
12%
Entrepreneurship Development
by Monica Loss and F.L. Bascunan
10%
The Best Digital Marketing Campaigns in the
by Damian Ryan, Calvin Jones
7%
Environment Management BBA MD
by Rosy Joshi, Kapil Munish
18%
Handbook Of Project Management
by Dennis Lock
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection