0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Googled
 

Googled

by Ken Auletta

  Price : Rs 599.00
  Your Price : Rs 479.20
Discount
20
In Stock
  There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google’s founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. Auletta goes inside Google’s closed-door meetings, introducing Google’s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with – and against – them. In Googled, the reader discovers the ‘secret sauce’ of the company`s success and why the worlds of ‘new’ and ‘old’ media often communicate as if residents of different planets. It may send chills down traditionalists’ spines, but it’s a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine. Googled is candid, objective and authoritative. Crucially, it’s not just a history or reportage: it’s ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
ISBN - 9780753522424
 


Pages : 400
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
20%
Googled
by Ken Auletta
20%
Googled
by Ken Auletta
10%
Media Man: Ted Turner`s Improbable Empire
by Ken Auletta
Books of Similar Interest
5%
Your 1st Computer Book , 2nd Edition 5-7
by NA
13%
Data Base Management System
by Pathak, Nirupma
15%
Connect with Grammer: Book 6 1/e
by Anand
18%
Power Electronics for Technology
by Ahmed
15%
MICROSOFT ASP.NET 3.5 STEP BY STEP
by SHEPHERD
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection