| |
This major introductory text provides a wide-ranging perspective on the media. Written by an experienced author and lecturer, it covers the core theory and discussion points surrounding the media. The book examines a range of critical positions and provides an informed view
of the relationships between media and society.
• Introduces the key concepts of institution, text and audience, including ideas about media power, how the media influence our world view and how meanings may be produced
• The reader-friendly style, accessible layout and contemporary case studies help to engage students’ interest
• Issues around ideology, discourse, representation and hegemony are discussed and exemplified, reinforced by many photographs and diagrams
• Major questions set a framework for each chapter
• Discussion extracts and assessment questions at the end of each chapter involve and challenge students.
Chapters cover the major topics that students are likely to encounter in their studies, including:
advertising • approaches to film • soap operas • women’s magazines • media and violence • news • globalization • sport • popular music • new technology.
Essential reading for students in media studies, cultural studies, and courses with
a media interest, such as sociology, politics and communication.
ISBN - 8131602974
|
| |
Pages : 392
|