Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Sociology

THE VITAL DROP : Communication to Eradicate Polio in India

	The Vital Drop : Communication To Eradicate Polio In India by Gitanjali Chaturvedi
	Price : Rs 895.00
	Your Price : Rs 805.50

The Vital Drop: Communication for Polio Eradication in India explains why communication is critical in ensuring the success of public health initiatives. Since a significant outbreak of polio in the country in 2002, several innovative strategies were introduced to ensure better outreach and efficacy of the intensified pulse polio initiative. This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health communication to be successful, it had to be data driven. At the same time, it was essential for the initiative to generate data to demonstrate its effectiveness. Communication which was once regarded a `soft science` has now evolved to the extent that it can generate data that is verifiable and drives the intervention further.

Key features of the book include:

- It describes the variety of communication initiatives undertaken to reach out to India`s large, diverse, segregated and mobile populations.
- It highlights the emphasis on evidence—both social and epidemiological—and the choices, approaches and course corrections in determining communication interventions.
- It outlines the importance of the sophisticated surveillance and a frontline communication network.
ISBN - 9788178298665

Pages : 336

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

THE VITAL DROP : Communication to Eradicate Polio in India
by GITANJALI CHATURVEDI

Cocktails & Dreams
by Gitanjali Chaturvedi, Yangdup Lama

Books of Similar Interest

22%

Poor But Spirited in Karimnagar : Field Notes of a Civil Servant
by Sumita Dawra

20%

Indian Family System The Concept, Practices and Current Relevance
by Bal Ram Singh,

12%

Ethnic Composition and Crisis in South Asia
by H.P Chattopadhyay and S.K. Sarkar

10%

Multiculturalism
by C. W. Watson

Child Labour: A Precarious Future Contents
by S.P. Gomango

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

The Vital Drop : Communication To Eradicate Polio In India

by Gitanjali Chaturvedi