0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  INTERNATIONAL MARKETING
 

International Marketing

by Rajagopal

  Price : Rs 525.00
  Your Price : Rs 477.75
Discount
9
In Stock
  The book caters to undergraduate and graduate students in management schools in India and most Asian and Latin American universities for core or elective paper, and will also prove useful to them as practising managers since it develops new concepts derived from managerial applications discussed in the cases.

Major topics covered in the book are framework of international marketing, international business finance, environmental factors affecting international marketing (social, legal, economic, political and technological), international marketing-mix (product, price, place and promotion), international marketing research, strategies, decisions, organizations, negotiations, modes of entry into international markets, and trade in emerging markets.

It presents marketing strategies with a cross-functional approach to global business operations and is unshackled by the traditional views of competition and marketing. Amidst conceptual discussions it illustrates management situations, is application-oriented and focused on learning through experience. It integrates major marketing paradigms and frameworks underpinning the associated managerial applications. Discussions are designed to arouse curiosity in global marketing functions acclimatizing the reader for increasingly competitive environment to become an effective manager. Additional managerial discussions are laid out in “Focus on International Marketing” boxes. Learning Activities to be carried out in groups have been listed at the end of each chapter along with those aimed at the instructor.
ISBN - 8125918566
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Textbook of Engineering Physics : Part I
by RAJAGOPAL, K.
15%
ENGINEERING PHYSICS 2nd edi..,
by RAJAGOPAL, K.
20%
Analysis And Control Of Production Systems And Operations And Production Management (Pb 2015)
by Rajagopal Kurnool
20%
Music Rituals in Temples of South India
by Geetha Rajagopal
22%
What`s A Lemon Squeezer Doing In My Vagi
by Rajagopal, Rohini S.
Books of Similar Interest
18%
Corporate Financial Risk Management
by Roy L. Nersesian
10%
SuperSTAR Customer Service
by Rick Conlow, Doug Watsabaugh
20%
Personnel Management In Indian Industries
by Gopal Ji
12%
Elements of Financial Management
by DR.R.P Rustagi
18%
Entrepreneurship : Strategies and Resources, 3rd Edi.
by Dollinger
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection