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	What Customers Really Want by Keshu Patnaik
	Price : Rs 225.00
	Your Price : Rs 184.50

What customers really want today is excellent service in every aspect. The need good service, good product and good price. Customer loyalty is determined by the connection created by organisations through the use of these elements along with personalisation, differentiation, and emotion. This book arms readers with the tools to unleash innovation, lower costs, and help to reduce failure rates and to create the products and services customer satisfaction matters and hence why it should be measured. It will help to improve understanding of customers\` priorities and to set the scene for developing customer satisfaction.ISBN-8183821693

Pages : 200