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This textbook for undergraduate and postgraduate students of management (BBA/MBA) provides comprehensive coverage of business applications of management information systems in today’s new era of knowledge-based economy where the value of a firm’s knowledge assets has become a key resource that can be leveraged into long-term strategic benefits. The text focuses on the information systems requirements vis-a-vis management perspectives required in a business environment. The technology
innovations are covered, with particular emphasis on Data Management Systems, Decision Support and Expert Systems. On the other hand, several business applications such as e-commerce and mobile applications, made possible only because of continuing innovations in the field of information and communication technology, are thoroughly treated in the text. Besides, the book covers crucial issues of information security, and legal and ethical issues which are as important both from the point of view of technology and business.
The book uses case discussions in each chapter to help students understand MIS practices in organizations. The cases also enable students to grasp how a systemic approach to every functional aspect of management can lead to formulating technology-based strategies in line with corporate goals.
The knowledge and information provided in this book will also be of immense value to business managers and practitioners for improving decision making processes and achieving competitive advantageISBN--- 9788120336544
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Pages : 560
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