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Turn your ambition into achievement, Your dream into reality- The entrepreneur is the hero of capitalism, the object of envy and admiration, the stuff of commercial legend, the source of new companies, new products and new industries. Yet entrepreneurship remains shrouded in mystery-possibly because no one believes it can be taught. In Goldfinger Robert Heller dispels the myths surrounding entrepreneurship and gives you the key techniques for success.
At every stage-from initial thought processes, through planning to implementation and beyond- the entrepreneur can benefit from the examples of those who have won through. The experiences of small companies which think big establish clear precepts and practices from which others can learn. Robert Heller analyses stories of success to identify the principles which govern the game of outgrowing others fast. How to think, how to plan, how to find ingenious ways round the obstacles, how to master the sharp end, retain quality, keep customers satisfied, manage people and diversify at the right time. In the markers of the millennium, in which small high-tech firms can become international stars almost overnight, entrepreneurs have no frontier other than their own ambition.
ISBN 9781861975331
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Pages : 254
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