Best Book Mart - Kellogg on Strategy : Concept, Tools and Frameworks for practitioners by David Dranove, Sonia Marciano 9788126510269

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Kellogg on Strategy : Concept, Tools and Frameworks for practitioners

	Kellogg On Strategy : Concept, Tools And Frameworks For Practitioners by David Dranove, Sonia Marciano
	Price : Rs 399.00
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The basics of business strategy can be boiled down to three simple principles firms must create value for their customers they create value fend off competition and they must ensure that their strategic position endures this book presents a set of concepts and applications as well as checklists that guide readers through the strategic lessons accessible examples form well known companies as disney and southwest airlines complement each lesson. ISBN : 9788126510269

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