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Kellogg on Strategy : Concept, Tools and Frameworks for practitioners

	Kellogg On Strategy : Concept, Tools And Frameworks For Practitioners by David Dranove, Sonia Marciano
	Price : Rs 399.00
	Your Price : Rs 339.15

The basics of business strategy can be boiled down to three simple principles firms must create value for their customers they create value fend off competition and they must ensure that their strategic position endures this book presents a set of concepts and applications as well as checklists that guide readers through the strategic lessons accessible examples form well known companies as disney and southwest airlines complement each lesson. ISBN : 9788126510269

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Kellogg On Strategy : Concept, Tools And Frameworks For Practitioners

by David Dranove, Sonia Marciano