0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Mastering Data Mining: The Are and Science Customer Relationship Management
 

Mastering Data Mining: The Are And Science Customer Relationship Management

by Michael J.A. Berry

  Price : Rs 699.00
  Your Price : Rs 594.15
Discount
15
Out of Stock
  Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff`s first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
ISBN : 9788126518258
 


Pages : 512
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Mastering Data Mining: The Are and Science Customer Relationship Management
by Michael J.A. berry
15%
DATA MINING TECHNIQUES: FOR MARKETING, SALES, AND CUSTOMER RELATIONSHIP MANAGEMENT, 3RD ED
by GORDON S. LINOFF, MICHAEL J.A. BERRY
Books of Similar Interest
Web Site Construction Kit for WIN 95
by Zimmerman
15%
Information Technology Concept
by Jain,S
10%
Network Theory
by Palli Sudhakar
15%
Programming in MATLAB Edition :1
by Marc E. Herniter
15%
Pro .NET Extreme Programming
by James Good Will
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection