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Data Mining Techniques : For Making Sales, And Customer Relationship Management,2Ed
by Berry
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399.00
Your Price :
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339.15
15
This edition of Data Mining Techniques shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems. Each chapter covers a new data mining technique, and then immediately shows how to apply the technique for improved marketing, sales, and customer support.
ISBN-- 8126505176 / 9788126505173
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