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  Corprate Communication : theory and Practice
 

Corprate Communication : Theory And Practice

by Joe[ Cornelissen

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  A Welcome and important addition to the limited writting already avaiable on corporation communication .The book focuses correctly on the strategic management perspective neccessary for an understanding of this area It will be of enormals in their quest to the under stand what may well be the most important functional area for most corporation in the coming years. ISBN : 9780761944355.
 


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